How to Create a Logo in Canva (According to a Pro Designer)
A logo is much more than an image, love. It’s a vital part of your business and brand identity.
Your logo is the most visible aspect of your brand. It should grab attention, create a strong and memorable first impression, and help build your brand recognition.
In other words, you want people to see it and go:
Investing in a professional designer at the beginning of your business can be scary... and expensive. That’s why we have not one, but FOUR Semi-Custom Logo Templates in the Canva Template Shop!
Wanting to have the perfect logo before you launch your biz holds so many entrepreneurs back from pursuing their passion. We want you to have the tools to create a beautiful logo for your business, without worrying if it looks DIY.
So, without further ado, here are some of our top tips for creating a logo in Canva.
What is a logo suite?
Have you ever noticed that most brands have subtle variations of their logo? When your vertical logo doesn’t look quite right on your letterhead, you’re going to want a horizontal version — and that’s where your logo suite comes in!
Your logo suite includes variations of your logo and other identifiable brand marks that help keep your branding consistent in any scenario.
We’ve included variations of your logo for you in each of our Semi-Custom Logo Template collections to make creating your logo suite easy as pie. 🥧
- A semi-custom primary logo, perfect for your website, business cards, print materials, and anywhere else your brand needs to shine
- A matching sub-logo for when you want to shake things up a little bit while still making a powerful brand statement
- A matching sub mark for those moments when you need a subtle yet impactful reminder of your brand (perfect for social media posts, product branding, and more)
- A matching favicon so you can deliver an on-brand experience across all audience touchpoints
3 Tips for Creating Your Logo
TIP 1: Define your brand identity before designing your logo
You want your logo to convey your brand’s personality. But in order to do that, you need to have clarity on what your brand is all about and what differentiates you from the competition.
After brainstorming, incorporate the words, phrases, and personality traits into a mood board. You’ll start to see the style and design elements you’re gravitating toward coming through in no time!
TIP 2: Pay Attention to Color
Colors can have many different meanings. As you incorporate them into your logo design, consider what feelings each color evokes and which of those feelings you want to emphasize in your branding.
For example, if you want your brand to be seen as youthful and vibrant, stick to bright colors. For a luxurious feel, lean into black. Looking for something earthy? Blues, greens, and browns are perfect!
TIP 3: Let Others Review It
One of the scariest things you can do as an entrepreneur is allowing others to see your work-in-progress. But you’re designing a highly visible piece of your business, and you can’t be afraid to show it off!
While you’re designing a logo for your business, the reality is that your logo is for your audience. It needs to capture their attention. They need to understand the message you want to convey. If your design requires a lot of explanation, there is likely some refining to be done before it’s ready for an official debut.
The most important thing you can do when it comes to creating anything, but especially your logo, is to just start! Have fun, be creative, and approach this as an experiment.
Don’t worry about making your first logo look perfect. Every brand makes tweaks to their logo and branding - don’t even ask me how many times I’ve changed my logo! 😂
Designing takes time and practice, but I know you’ve got this, love.
Need a little help getting started? Check our collection of semi-custom logo templates! All templates are fully customizable; you can change the colors, fonts, and add your own flair with different visual elements.
Psst: Did you know that you can get immediate access to ALL templates with a Canva Template Shop Membership? Join today for as little as $147 per quarter.